![](https://cdn.myportfolio.com/88cdbdce-a1e0-4574-b0f8-329a95e8b2b8/b83f2f46-b28f-4cd7-b47e-9a1808227277_rw_1920.jpg?h=2e2ad0ddd69b615dbe973ddc82d969ee)
BRANd identity / packaging design
Baby Likes
Halal baby food (UK)
Baby Likes is a brand that makes life easier for parents who are looking for delicious authentic baby food without sacrificing their religious beliefs. We worked closely with the founder to create a fun and approachable packaging design that can appeal to grownups and kiddos across markets in the UK and Malaysia.
The main focus of the design is a cute bear character and food illustrations representing the healthy ingredients within. Vibrant color palette, kid-friendly illustrations and whimsical typography add to the playful and fun brand identity while establishing visual brand recognition on the shelf.
![](https://cdn.myportfolio.com/88cdbdce-a1e0-4574-b0f8-329a95e8b2b8/24fcd13e-34be-4f71-8ab0-8a417dcc753f_rw_1920.jpg?h=c0cf3618023c422c02a0e2b258513048)
![](https://cdn.myportfolio.com/88cdbdce-a1e0-4574-b0f8-329a95e8b2b8/93e726a8-a5c3-4f0a-8a2d-fbdeabe58850_rw_1920.jpg?h=5eaf68833a1fc8c48d7368ea2bf5c93b)
![](https://cdn.myportfolio.com/88cdbdce-a1e0-4574-b0f8-329a95e8b2b8/5ef58783-4de0-4e7d-9714-f5ce3931d857_rw_1920.jpg?h=2a8d7d8bd33ccc1ef6bbf701724e1529)
![](https://cdn.myportfolio.com/88cdbdce-a1e0-4574-b0f8-329a95e8b2b8/ced400d6-35fd-4650-82f4-e69bb7f09726_rw_1920.jpg?h=c9f6deef264039ca3f55797bd9002497)
![](https://cdn.myportfolio.com/88cdbdce-a1e0-4574-b0f8-329a95e8b2b8/73c86d60-f9a3-4712-8043-b7e259c4b5a3_rw_1920.jpg?h=6e90a8e4d284fd39fcb0e09449d773be)
![](https://cdn.myportfolio.com/88cdbdce-a1e0-4574-b0f8-329a95e8b2b8/aae51bf8-3579-4fc1-99e2-9af4226e6101_rw_1920.jpg?h=0750a7965a1d2f2cfe772b292b47d0c5)
![](https://cdn.myportfolio.com/88cdbdce-a1e0-4574-b0f8-329a95e8b2b8/a76dbf12-7f9a-480d-a8ab-59e67e182b3c_rw_1920.jpg?h=0f5f1249ad551e684453e37294d6b5cd)
![](https://cdn.myportfolio.com/88cdbdce-a1e0-4574-b0f8-329a95e8b2b8/ac9cf0ae-0732-4517-a334-80f6dd9df3bb_rw_1920.jpg?h=ce8fc5469c3cf99780808abd4092a173)
![](https://cdn.myportfolio.com/88cdbdce-a1e0-4574-b0f8-329a95e8b2b8/c0379e0b-4302-4648-bc48-e42d66e92ecc_rw_1920.jpg?h=c88d70fbd6aa71e357e46e2bd3992c34)
![](https://cdn.myportfolio.com/88cdbdce-a1e0-4574-b0f8-329a95e8b2b8/23430e36-5f7d-4594-9200-330b124e3dc1_rw_1920.jpg?h=945d8dc43b02103d722ed0ae6ab521c8)