BRANd identity / packaging design

Baby Likes 
Halal baby food (UK)

Baby Likes is a brand that makes life easier for parents who are looking for delicious authentic baby food without sacrificing their religious beliefs. We worked closely with the founder to create a fun and approachable packaging design that can appeal to grownups and kiddos across markets in the UK and Malaysia. 

The main focus of the design is a cute bear character and food illustrations representing the healthy ingredients within. Vibrant color palette, kid-friendly illustrations and whimsical typography add to the playful and fun brand identity while establishing visual brand recognition on the shelf.
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