Scope: brand identity / packaging design / social media design
Meet BeYou, the new exciting and disruptive health bar to hit the market this year. The main target audience are millennial women on the move looking for a vibrant and fun protein bar. The goal of the project was to develop a brand that would stand out in the health food market, while maintaining a fashionable aesthetic.
Abstract patterns based on the letterforms of the logo are at the heart of the design creating a friendly, but refined atmosphere. Each bar has a unique pattern based on the same shapes making the system expandable as more flavors join the lineup. Bold typography accentuates the logo making it the main focus of the packaging. Unique toned down color scheme of each bar helps signify the product benefits. Playful social media visuals establish a vibrant and energizing brand identity.