Visual identity / packaging
Fruit and nut snacks (Costa Rica)
Choco Frutas is a playful brand from Costa Rica, selling healthy and delicious fruit and nut mixes. The idea of nature conservation is at the heart of the company, with a large portion of profits donated to wildlife and rainforest conservation in the country. The lush Costa Rican jungle and its extraordinary wildlife were the main inspiration for the visual design of the brand. The packaging is vibrant and happy, created around the fun brand mascot Henry the sloth, one of the iconic animals of the country. Hand lettering, vibrant colors and textured illustrations are integral parts of the overall design solution communicating fresh and joyful expression of the brand.