![](https://cdn.myportfolio.com/88cdbdce-a1e0-4574-b0f8-329a95e8b2b8/698459b5-4e2b-4333-8ef6-35a621ab9a7a_rw_600.png?h=16374262036aa8e9bcc4d2dfce115a52)
INSIGHT:
The average person throws away about 300 plastic and paper bags per year. Most plastic bags end up in a landfill decomposing for centuries (it takes up roughly around 1000 years).
The average person throws away about 300 plastic and paper bags per year. Most plastic bags end up in a landfill decomposing for centuries (it takes up roughly around 1000 years).
SOLUTION:
Let's turn the troublesome product into an ecological one. The paper of the EcoBag contains built-in seeds of various plants. Wherever you throw it away, it will disintegrate after rainfall and turn into a beautiful lawn of grass, camomile, clover, etc.
Let's turn the troublesome product into an ecological one. The paper of the EcoBag contains built-in seeds of various plants. Wherever you throw it away, it will disintegrate after rainfall and turn into a beautiful lawn of grass, camomile, clover, etc.
![](https://cdn.myportfolio.com/88cdbdce-a1e0-4574-b0f8-329a95e8b2b8/0f41a87e-373c-4d12-86a8-67eb4bce39a6_rw_600.jpg?h=958f815603bd1cb59c367f4bd083c3d4)
![](https://cdn.myportfolio.com/88cdbdce-a1e0-4574-b0f8-329a95e8b2b8/8d4d9a92-6711-4cc7-aae9-91358b8b92db_rw_600.jpg?h=80b45bb10b2ab5e0a283168adc52b94f)
![](https://cdn.myportfolio.com/88cdbdce-a1e0-4574-b0f8-329a95e8b2b8/6d4dc021-ab4a-4bb3-ad3b-24d7a4ab6ba2_rw_600.jpg?h=1baed51720a85f83ea612fcea9bc7949)
![](https://cdn.myportfolio.com/88cdbdce-a1e0-4574-b0f8-329a95e8b2b8/b7681b13-dddf-4dff-a6fd-c5bc3ababe7b_rw_600.jpg?h=54ee264b40e9141b07989e64ca286459)
![](https://cdn.myportfolio.com/88cdbdce-a1e0-4574-b0f8-329a95e8b2b8/519f576e-23ce-44be-b627-f985ce1acf6b_rw_600.jpg?h=9af4fc0672128ae08f3fc24684c5323a)
![](https://cdn.myportfolio.com/88cdbdce-a1e0-4574-b0f8-329a95e8b2b8/e41b8613-b203-492c-917a-00f9cdfd6cb8_rw_600.jpg?h=b40d4be14d50f017f2b76f9cca2ed32e)
![](https://cdn.myportfolio.com/88cdbdce-a1e0-4574-b0f8-329a95e8b2b8/959931dc-6f33-4761-8f30-458e02a68611_rw_600.jpg?h=e788bed70e1c77c89247bc16b66768fb)
EcoBag won bronze in the Epica 2011 Awards in the category of packaging design and was featured in the Epica Book Twenty Five.
Designed by DEPOT WPF
Creative Director: Alexey Fadeev
Strategist: Olga Chernokova
Designers: Vera Zvereva, Maria Mordvintseva, Julia Zdanova
PR Manager: Ekaterina Lavrova
Creative Director: Alexey Fadeev
Strategist: Olga Chernokova
Designers: Vera Zvereva, Maria Mordvintseva, Julia Zdanova
PR Manager: Ekaterina Lavrova