HERBS & BEES
Herbal tea from Russia
Goal: Design packaging for six new herbal teas in 2 types of boxes, square and round. The design for each flavor should reflect the region of Russia the tea mix comes from.
Solution: A complex but easily recognisable visual system combining fairy-tale illustrations and hand-drawn typography. Magical animal characters invite us to taste the teas collected in various regions of Russia. Colored stripes and elements differentiate the flavors, while the floral aspects hint at honey, which is both an ingredient of the product and the primary business of the manufacturer.
Client: Honey House
Idea / Art Direction: Maria Ponomareva
Design: Maria Ponomareva, Maria Mordvintseva-Keeler
Illustrations: Vera Zvereva, Maria Ponomareva
3D Visualisation: Pavel Gubin